Carer is set to launch an important new development. Overcoming all challenges and thanks to a great international team
Carer. Global company.
A phrase so broad, yet so frequently used in communication with the target market, can be interpreted through countless lenses: foreign markets, business internationalization, strategic depth, and product range.
For Carer, however, it means something more: team. A team that operates in dozens of countries around the world, capable of amplifying and spreading the energy and mission of the parent company beyond any border, even in the most critical moments. Such as the circumstances the Cotignola headquarters faced after the flooding in Emilia-Romagna on September 19, 2024. Overnight, the main facility was submerged under nearly 180 cm of water and mud, affecting 7.000 square meters of the premises. Is it Enough to discourage anyone, especially following the same exact disaster just fifteen months earlier?
Yet Carer remains undeterred.
And for Carer, the answer is no. Because water can only cause temporary disruption, but it also mobilizes the spirit of resilience deeply embedded in its team. Within seventy-two hours, Carer’s remarkable team—made up of employees and suppliers—managed to clean up 7,000 square meters, allowing the production lines to return to operation in record time.
Rising again with optimism and new perspectives: a new launch
Being global means thinking globally and relying on a team that continues to work tirelessly toward Carer’s mission, even when the heart of the brand is temporarily at a standstill.
Teamwork also means collaboration with partners, and this is why Carer Lifting Solution decided to continue promoting the brand and product range. On September 21, Carer Lifting Solution participated in an event organized by JKB, a supplier of concrete equipment. JKB hosted an open day at its Budel facility in the Netherlands to celebrate its 30th anniversary. The event highlighted significant advancements in the electrification of equipment, showcasing a range of logistics machinery—from trucks and trailers to high-capacity electric forklifts. This successful collaboration has, over the years, led to the delivery of various high-capacity forklifts from the AX series, forming an exciting partnership.
A brand, a company, and a team that don’t know the meaning of stopping, and that can plan long-term even in the face of a natural disaster. A multifaceted identity, built on the expertise of hundreds of professionals worldwide who think and act as one. We are deeply proud of this journey, which has amazed us since 1976, and through hard work and dedication, has allowed us to remain market leaders in the production of electric forklifts.
Stay tuned: we’ll be announcing a major innovation soon. Follow our blog and social media channels on LinkedIn and Facebook to find out what we’re talking about
Tags: Carer electric forklifts, Carer lifting Solutions, Emilia Romagna, Product Launch