Carer's 2022 in three key concepts: restart, expansion, sharing

Expanded production capacity, an even more extensive and involved sales network, and a brand gaining global visibility. Here is Carer's 2022 in three key aspects.

At the end of each year, budgets are analyzed and considerations are made: 2022 was a year full of challenges as much as success; the excellent results achieved are the bases that allow us to look to the future with new energy. Indeed, 2022 marked the restart, the break from the last consequences of a pandemic two-year period that - despite the company’s activism and excellent business resilience - created unknowns for the material handling and logistics market by extension.
A restart all oriented toward expansion, enlarging the range of premium electric alternatives to replace traditional diesel trucks, and implementing more production capacity. In fact, the Cotignola’s headquarters have undergone a profound transformation process since last year, thanks to a space conversion operation and new equipment that has brought Carer's production "firepower" to 350-400 trucks per year, a 70 % increase over 2021.

AN INCREASING BRAND PRESENCE

A growth that has not only meant greater production volumes and modernization, but also visibility and empowerment for a brand that has headlined major trade fairs such as LogiMAT 2022 and Transport & Logistics. Two international runways where Carer - a pioneer of electrification in the material handling sector and an icon of Made in Italy excellence - displayed “the jewels of the house”, with particular reference to large capacity forklifts, capable of lifting loads in excess of 10 tons.
The attestations of excellence came not only from insider gatherings, but also from generalist media channels: and so, last spring, the crew of World Greatest TV Show, a famous TV format by Bloomberg TV, reached Cotignola from the United States, to interview Vice President Luca Spreafico and dedicated an entire reportage to Carer's extraordinary market positioning, which you can review here.

A GLOBAL BUSINESS NETWORK

Restart and expansion would not have been possible without full integration with the international dealer network. Carer acknowledges them an important credit: knowing how to penetrate the target market by capitalizing on Carer's customized solutions for the target industry, from large lumber mills in Canada to the paper industry in Belgium. A sales network that is engaged, stimulated and constantly updated in many different ways: from participation in major trade fair events to meetings organized ad hoc, as was the case in Belgium last autumn, on the occasion of the Dealer Meeting of Carer Lifting Solutions - the official dealer for Central and Eastern Europe. Increasingly intense synergies that maximize distribution power of the company and create shared value: a recipe for success that Carer intends to pursue as much for the 2023 ahead as for the long term.

For more information about Carer electric trucks, please contact us by writing info@carerforklift.com or calling 0545.1938010.